Saturday, 24 July 2010

An invitation

I've taken the summer vibe from this cover design to help me out with an invitation I'm doing for a friend. I love the warm tone the gradient creates and the subtlety of the title. Because the design isn't screaming the company name at you to sell itself, it's more effortless and cool.

I think the remaining cover lines contrast somewhat with the feel of the rest of the cover. The type is playful and quite gimmicky, and seems too big within the layout. Although I think white works well with the light, summery look. The typeface is used again inside in an entirely text based dps- which I like. I feel it works way better here. A lot of that is to do with the impeccable neatness and alignment of each segment but also the condensed, long style of the type compliments the subject of the writing where they're talking about cramming in all these events.






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